Privacy policy

Privacy Policy

Last updated: June 2025

Introduction

VELORA ("we," "our," or "us") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

Information We Collect

Information You Provide Directly

When you place an order or contact us, we may collect:

  • Personal identifiers: Full name, email address, phone number, billing address, shipping address.
  • Payment information: Credit card or payment details. Note: We do not store full payment card numbers. All payments are processed securely through Shopify Payments or third-party processors (e.g., PayPal, Stripe).
  • Order information: Products purchased, order history, and transaction details.
  • Communications: Any messages or emails you send to our support team.

Information Collected Automatically

When you browse our website, we automatically collect certain technical data, including:

  • Device information: IP address, browser type, operating system.
  • Usage data: Pages visited, time spent on pages, links clicked, referring URLs.
  • Cookies and tracking technologies: We use cookies, pixels, and similar technologies to enhance your browsing experience and analyze site traffic (see Cookies section below).

How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders — including payment processing, shipping, and order confirmation communications.
  • To communicate with you — responding to inquiries, providing customer support, and sending transactional emails (order confirmations, shipping notifications).
  • To improve our website and services — analyzing usage data to understand how customers interact with our store.
  • To send marketing communications — if you have opted in, we may send you promotional emails, product updates, or special offers. You can unsubscribe at any time.
  • To prevent fraud and ensure security — monitoring for suspicious activity and protecting both our customers and our business.
  • To comply with legal obligations — as required by applicable law.

Sharing Your Information

We do not sell, trade, or rent your personal information to third parties for their own marketing purposes.

We may share your information with trusted third parties solely to operate our business, including:

  • Shopify — our e-commerce platform that hosts our store and processes payments.
  • Shipping carriers — to fulfill and deliver your orders (e.g., USPS, DHL, FedEx).
  • Payment processors — to securely process your transactions.
  • Analytics providers — such as Google Analytics, to understand website traffic and improve our services.
  • Marketing platforms — such as Meta (Facebook/Instagram) and TikTok, if you have interacted with our ads, subject to their own privacy policies.
  • Legal authorities — if required by law, court order, or to protect the rights and safety of VELORA or others.

All third parties we work with are required to handle your data responsibly and in accordance with applicable privacy laws.

Cookies

Our website uses cookies and similar tracking technologies to:

  • Remember your preferences and shopping cart contents.
  • Analyze traffic and usage patterns.
  • Deliver relevant advertisements based on your browsing behavior (retargeting).

Types of cookies we use:

  • Essential cookies: Required for the website to function (e.g., shopping cart).
  • Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics).
  • Marketing cookies: Used for advertising purposes (e.g., Meta Pixel, TikTok Pixel).

You can control cookie settings through your browser. Note that disabling certain cookies may affect the functionality of our website.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information, subject to certain legal exceptions.
  • Opt-out of marketing: Unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email we send.
  • Data portability: Request your data in a portable format where applicable.

To exercise any of these rights, please contact us at support@velorabrand.com.

California Residents (CCPA): If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect and the right to opt out of the "sale" of personal information. We do not sell your personal information.

European Residents (GDPR): If you are located in the European Economic Area, you have rights under the General Data Protection Regulation. Our legal basis for processing your data is typically contract performance (fulfilling your order) or legitimate interests (improving our services).

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Order records are typically retained for a minimum of 5 years for accounting and legal compliance purposes.

Data Security

We implement industry-standard security measures to protect your personal information, including SSL encryption (HTTPS) across our website. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

If you believe your information has been compromised, please contact us immediately at support@velorabrand.com.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

Children's Privacy

Our website and products are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us:

📧 support@velorabrand.com

VELORA United States

We respond to all privacy-related inquiries within 48 business hours.